I've written a lot of blog posts over the years but none as important as this one. I just finished writing a book that is a guaranteed moneymaker for your business. There is a pervasive problem all companies suffer from, and unfortunately no one seems to be aware of...
Some of your favorite marketing campaigns may not sell a single product. Consider this: How often do you see ads that are funny and creative, but you have no idea what product they are selling? The ads don’t meet the advertiser’s basic needs and don’t get their points...
Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at...
The professional publicists at Media Relations Agency are known for arranging national, regional and local publicity for our clients. These days, publicity is only part of the most successful integrated marketing campaigns. We highly recommend extending the life and...
A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations...
It’s time to start planning how you are going to spend your 2018 marketing dollars. How about impressing your boss by getting more media coverage for your product or business next year? Publicity is persuasive mass marketing that can expose your product to huge...
We sell product publicity. There is not much direct competition for what we do. But this uniqueness can also be a challenge to overcome: It can be difficult to convince marketers to try something out of the ordinary. Couple that with the PR industry’s traditional...
Here’s a big question for you: Which of the five promotional mix channels are you ignoring and why? Is it ads? Nope, not likely. A website? You’ve got to be kidding. Everyone has a website. How about social media? No, of course not. Your last post may have been a...
The media know how to tell a good story. Use the media to promote your product. They may be able to do it better than you can.
Attract customers instead of browsers, it may be time to stop spending resources on outdated marketing promotions. Instead, invest in a proven marketing.
