Should you be using mobile first technology to tell your product’s story?

A new study on smartphones emphasizes just how important they may be to your bottom line. The study, conducted by the Pew Research Center, makes it very clear that your marketing needs to be a fully integrated campaign that optimizes mobile technology. Media Relations Agency creates cohesive, integrated campaigns that tell our clients’ stories through new and established channels. The result is consistent messaging, tailored to resonate with specific audiences.

According to the study, 77 percent of U.S. adults now own a smartphone, up from 35 percent in 2011. Consumers are using smartphones for a lot more than making calls. The study found that more and more smartphone users say they are using their phones to read books, look for dates or find jobs. But even more common than any of those activities? Shopping.

Because 51 percent of U.S. adults report making online purchases with their smartphone, using that phone to influence a purchase is becoming more pervasive.

Marketers have been using mobile optimization for long time, and studies such as this confirm that it just can’t be ignored.

Media Relations Agency can build a totally integrated marketing campaign for your business that will capture the attention of mobile phone users. It’s not enough to have a good website and a Facebook page. You need a mobile first website that connects with all your social media, your direct emails and your publicity. We have the knowledge and skill to maximize your campaign.

If you want your marketing campaign to connect with mobile phone users, get in touch with me by calling 952-697-5269 or by completing this form.

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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