You can and should get media coverage. We can arrange it.

Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at Media Relations Agency make thousands of personal calls to reporters each month. It’s hard work calling so many reporters but it’s the key to our success.

Some marketers sit on the sidelines and hope “free publicity” comes their way. Others make the mistake of hiring a traditional PR firm to create press releases or wire stories that will end up being buried in mountain of other PR firms’ press releases and wire stories.

Not our clients. This week and throughout the year, their products will be featured in stories popping up all over the country. By hiring us to represent their product to the media, our clients have harnessed the selling power of reporters and producers and have turned the media into their most profitable promotional channel.

Our clients love the fact that we charge per story and not by the hour. We have been in business 30 years and we are best known for our nationally trademarked Pay Per Interview Publicity® business model.

At first, most people mistakenly think we are a traditional PR firm. We are actually more like an advertising agency. Our sole purpose is to help clients promote and sell their products. We arrange media coverage for products and we know how to get it done.

Knowing they will get media coverage for their money makes it easier for our clients to allocate part of their marketing budget to PR. Media stories are a great way to teach people about products. Compared to most other marketing channels, PR is inexpensive and it has the best chance of “getting through” to the masses.  

Most clients start by giving us a project. They either have a new product they are launching or they are fed up with the amount they are currently paying a PR firm and want to try something new.

We would love to show you how we work and I’m sure people would enjoy learning about your product through media stories. Call us at 952-697-5269 or complete our contact form. We will give you our rates and tell you more about how we work.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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