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You can and should get media coverage. We can arrange it.

by | Oct 5, 2017 | MarketSmart Newsletters

Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at Media Relations Agency make thousands of personal calls to reporters each month. It’s hard work calling so many reporters but it’s the key to our success.

Some marketers sit on the sidelines and hope “free publicity” comes their way. Others make the mistake of hiring a traditional PR firm to create press releases or wire stories that will end up being buried in mountain of other PR firms’ press releases and wire stories.

Not our clients. This week and throughout the year, their products will be featured in stories popping up all over the country. By hiring us to represent their product to the media, our clients have harnessed the selling power of reporters and producers and have turned the media into their most profitable promotional channel.

Our clients love the fact that we charge per story and not by the hour. We have been in business 30 years and we are best known for our nationally trademarked Pay Per Interview Publicity® business model.

At first, most people mistakenly think we are a traditional PR firm. We are actually more like an advertising agency. Our sole purpose is to help clients promote and sell their products. We arrange media coverage for products and we know how to get it done.

Knowing they will get media coverage for their money makes it easier for our clients to allocate part of their marketing budget to PR. Media stories are a great way to teach people about products. Compared to most other marketing channels, PR is inexpensive and it has the best chance of “getting through” to the masses.  

Most clients start by giving us a project. They either have a new product they are launching or they are fed up with the amount they are currently paying a PR firm and want to try something new.

We would love to show you how we work and I’m sure people would enjoy learning about your product through media stories. Call us at 952-697-5269 or complete our contact form. We will give you our rates and tell you more about how we work.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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