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Marketers: Impress your boss with more product publicity in 2018

by | Sep 12, 2017 | Advice & Tips, MarketSmart Newsletters

It’s time to start planning how you are going to spend your 2018 marketing dollars. How about impressing your boss by getting more media coverage for your product or business next year? Publicity is persuasive mass marketing that can expose your product to huge audiences. Even better: With Media Relations Agency’s Pay Per Interview pricing model, you only pay for the publicity that you get. We assume the risk, which drives us to work harder to get out your story to the masses.

Media Relations’ publicists have years of experience arranging TV, radio, digital and print coverage. The media know how to tell a good story and they need new ones all the time. They’d talk about your product, if they knew about it! Or perhaps they just need a fresh approach. We make sure the media get what they need. Our publicists will know the right message and present it to the right shows to get your product in the news.

If you want your product to be included in our early 2018 conversations with news reporters and producers, we need to know soon! Media opportunities often require careful and sometimes complicated planning, before we can pitch our clients’ stories to our extensive professional network of reporters and producers. Plus, the media lead times can range from a few weeks to several months.

Your 2018 publicity dollars will produce results and make the boss happy. Our Pay Per Interview pricing model means that we charge per story we arrange, not by the time we spend. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. You always get media coverage for your money.

Call our office manager Becky or fill out this form. Tell her you want to speak with an account executive about getting some media coverage for your product. She’ll know just what to do. Her number is 952-697-5269.

 

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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