Hot off the press

I’ve written a lot of blog posts over the years but none as important as this one.

I just finished writing a book that is a guaranteed moneymaker for your business. There is a pervasive problem all companies suffer from, and unfortunately no one seems to be aware of it. The problem is this: most marketers—and I do mean most—don’t have basic marketing knowledge. That means they aren’t following a sound marketing process. They can’t. How could they if they don’t know basic marketing terms and concepts? Imagine how ineffective and unorganized your accounting team would be if they didn’t know or practice basic accounting. But that’s how most marketers operate. It’s a nonstop parade of hipshots and Hail Mary passes. If I’m right about this, and I am, imagine how inefficiently your marketing dollars are being spent.

But don’t take my word for it. Check for yourself. Buy a copy of my book, The CEO’s Guide to Marketing. Take a couple minutes to look through it. Then pick something out of the book and go quiz your marketing team on it. See what they know. I can almost guarantee, you are going to be disappointed.

But be kind.This is about taking your marketing team’s temperature, not creating a gotcha moment. Just buy them all copies of my book, and use it to fix the problem. What matters is making your marketing team more productive. That’s what my book does. It’s an instruction manual for more leads, higher sales and a stronger brand.

The sooner you get it in your hands, the better.







P.S. There is more demand for this book than Amazon anticipated. If you see the book is temporarily out of stock, don’t worry. Our publisher, Greenleaf, has plenty of books on hand and they are experts at replenishing the pipeline. You can also order the digital version, but I recommend the hard copy. Actually, I recommend buying both. Forty bucks for easy access is peanuts compared to how much money this book will make you.



Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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