We find opportunities to arrange in-depth articles and interviews that distinguish our clients’ products from those of their competitors. One avenue we often use is web marketing, which gives additional space for storytelling and hyperlinks that support key points....
Pay Per Interview
Multi-national marketing: Securing publicity across the U.S. and Canada
Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border. One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season...
Throwback Thursday: Using cassette tapes to capture publicity ideas?
CEO Lonny Kocina showed a little of the Walter Mitty side of his personality when he was interviewed for this 1999 Entrepreneur article. We suspect he’s still got that cassette player around somewhere. But more on that later. Lonny’s a big-picture kind of guy. His...
Should you pay for a celebrity endorsement for your publicity campaign?
Is hiring a celebrity a smart marketing tactic? Be careful: Celebrity endorsements can backfire for several reasons. We’ve worked with professional athletes, TV stars and other A-list celebrities. We’ve found that even though clients are excited about a celebrity...
Client’s in-depth national radio interview is an ideal placement
When your product or service is complicated to explain, sharing your story on specialized media outlets gives you more time for in-depth discussions than a 30-second ad. You can discuss details as opposed to glossing over key points. This type of publicity helps our...
Trusted industry experts help us secure better publicity
Our access to qualified, relatable experts is a big reason why the media loves working with us. Recently, we began working with a Hollywood beauty insider and best-selling author who is putting a new twist on uses for several clients’ products. Because we work with so...
Our unique approach to allergy season results in TV publicity for three clients
To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how...
Client’s story shared with prominent Los Angeles Times audience
When our clients participate in conferences or expos, we can use publicity to extend the face-to-face event’s reach. This often expands beyond the target audience. For example, when our client produced a conference in Las Vegas for fitness experts, I saw an...
Throwback Thursday: Remember Geraldo and Sally Jessy Raphael?
Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are. While other...
Two client stories get publicity on nationally syndicated Better Show
This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle. I spoke with producers at the nationally syndicated Better Show about doing a...
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