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Multi-national marketing: Securing publicity across the U.S. and Canada

by | May 7, 2014 | Placement Examples

Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border.

One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season fast approaching, I contacted Canada’s City TV producers and offered to provide them an expert who could discuss the pros, cons and natural alternatives to over-the-counter medications. The resulting segment brought our clients’ product to the attention of 80,000 Canadian TV viewers.

If you want to work with a PR firm with international contacts, give me a call: 612-802-8552

Written by Jennifer Hanson

Written by Jennifer Hanson

Senior Publicist Jennifer Hanson has been with Media Relations Agency since 1997. She plays an integral role in strategic media planning and clients’ campaigns. Jennifer has secured thousands of interviews and placements in radio, television and print. Her creative approach has earned her numerous company awards for excellence, and placements with top media outlets across the country. Jennifer has expertise in working with national broadcast outlets, and has placed her clients in such shows as Oprah, The Today Show, Weekend Today, Fox and Friends and others.

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