When your product or service is complicated to explain, sharing your story on specialized media outlets gives you more time for in-depth discussions than a 30-second ad. You can discuss details as opposed to glossing over key points. This type of publicity helps our clients reach and teach their preferred audiences.
Sirius XM’s Business Radio, a national program, draws precisely the type of listeners that one of our clients wants to reach. I spoke with the producers, and explained how their listeners would benefit from hearing what our client had to say about conventional and innovative ways to fund their retirement futures. The nearly 14-minute interview gave our client plenty of time to explain many of the nuances of his company’s services to 500,000 listeners.
If you’re looking for ways to reach a niche consumer base, give me a call: 612-790-0872.
