To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how inflammation and stress may worsen allergies. As a result, I secured TV publicity for three of our clients.
The resulting interview reached 63,000 viewers, who heard how our clients’ products may make this allergy season more manageable.
If you’re looking for a new angle to reach your consumers through the media, give me a call: 612-802-8552.
