Most of the health and nutrition clients we work with have invested years in product development before they are ready to start marketing their product or ingredient. Once they are ready to launch, their first question is typically, “How do I get as much exposure for...
Results for "expos"
As the Summer 50+ PrimeTime Living Expo winds down; how can you maximizing your PR exposure?
The busy side of 50+ PrimeTime Living Expo is complete but media exposure is not. As a publicist, I see the stories in the post-expo coverage. Maximizing your PR with post-expo wrap-up stories. Opportunities are endless with social media as well as the...
Baby Boomers in the News: Why reporters are excited about our 50+ PrimeTime Living Expos
The first of 78 million baby boomers born in the wake of the Second World War begin turning 65 this year. The media is responding to this by seeking even more story ideas that are relevant to this age group. So when I call them with story angles featuring companies...
Reach your target market and generate affordable media coverage with 50+ PrimeTime Living Expos
Events and expos are great face-to-face marketing tools. Partnering with event producers is a fast-growing form of marketing in the U.S. yet it is still a relatively untapped resource. That means you can find unlimited marketing opportunities including valuable...
Bad breath leads to great national public relations exposure for one of our clients
One of our clients is gaining some great national PR attention, thanks to bad breath. Our team of publicists at Kocina Branding & Marketing recently secured a great feature article in the Orange County Register, one of Southern California's top-rated newspapers....
Expert gives top tips on getting national media exposure for your business
Do you represent a service that you think deserves to be featured in Time magazine? Have you ever wondered how you could get Oprah to talk about your product? “Getting national media exposure requires a lot of preparation,” says Heather Champine, Vice President of...
What’s Your Next Move? Events and Expos deliver.
Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. ...
Should you look for truly targeted expos?
Most expo producers market to the masses. They offer something for everyone to draw a huge turnout. If sponsors and exhibitors don’t sell much even if there is a big crowd, well it’s their own fault, right? Wrong! If you are selling vinyl siding, an expo hall filled...
The average American is exposed to …
As someone involved in marketing, I thought you might find this interesting. I keep hearing statistics on the number of ads we are exposed to in a day, so I googled "the average American has been exposed to." The results support the joke that 97% of all statistics are...
How to build your brand
There is more to building your brand than just naming your business, product lines and services. Media Relations Agency treats your product like a celebrity. We have the experience and understanding it takes to develop a strategy that will deliver the fame your brand...
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