Events and expos are great face-to-face marketing tools. Partnering with event producers is a fast-growing form of marketing in the U.S. yet it is still a relatively untapped resource. That means you can find unlimited marketing opportunities including valuable media coverage. The key is to partner with a well-known entity and a show producer with proven experience in drawing the media’s attention to the event and its participants.
One such example is the successful and popular Spring 50+ PrimeTime Living Expo. The recently renamed Expo provides a valuable marketing channel for reaching and teaching this vibrant, savvy age group about your business’ innovative new products and services. Attendees are drawn to the expo by the opportunity to shop a tremendous selection of services and products of interest to them, to discover tantalizing ideas for things to do and places to go, plus the opportunity to explore new ways to feel good and stay in shape.
Nearly 3 in 10 Americans will be over the age of 55 by 2030. High-visibility events such as the 50+ PrimeTime Living Expos provide valuable health and wellness information, incredible entertainment, with one-stop convenience that appeals to this growing market segment.
The Spring 50+ PrimeTime Living Expo, April 19-20 at Mystic Lake Hotel and Casino, is also expected to draw huge crowds because it is home to the annual Ms. Minnesota Senior Pageant, which recognizes contestants age 60+ for their achievements and volunteerism, and champions their ability to exemplify healthy aging, wellness and mental wellbeing.
The 2011 50+ PrimeTime Living Expos offer partnerships with three popular shows including a new addition, Summer 50+ PrimeTime Expo.
The media coverage your business may receive through a partnership would often be unaffordable if you were to think of purchasing it, (if it was even available).
Recent partnerships provided us with opportunities to highlight our expos with local TV stations, radio talk shows and even feature stories in the major newspapers like Star Tribune. Check out our very active media schedule! https://www.101expos.com/media/MediaSchedule.cfm
If you want to broaden your competitive advantage by increasing your credibility, visibility, prestige, and possibly receive otherwise unaffordable media coverage, expo partnerships provide unlimited opportunities.
What are you waiting for? Check out the details for all three shows at: www101expos.com
· Spring 50+ PrimeTime Living Expo (formerly Seniors Spring Show), April 19-20, 2011 at Mystic Lake Casino Hotel; Featuring the gala Ms. Minnesota Senior Pageant.
· Summer 50+ PrimeTime Living Expo (new show!), July 26-27, 2011 at Jackpot Junction.
· Fall 50+ PrimeTime Living Expo (formerly Seniors Expo), October 4-5, 2011 at Mystic Lake Casino Hotel; Featuring the always-entertaining 50+ Strut Your Stuff Talent Contest
