The average American is exposed to …

As someone involved in marketing, I thought you might find this interesting. I keep hearing statistics on the number of ads we are exposed to in a day, so I googled “the average American has been exposed to.”

The results support the joke that 97% of all statistics are made up on the spot. Here is what I found.

The average American is exposed to …

  • about 3000 advertising messages a day
  • at least three thousand ads every day
  • 100 advertisements before 9 am each day.
  • 247 advertisements in one day
  • 5000 advertising and promotional messages per day
  • over 30000 commercials each year
  • hundreds, or even thousands, of ads each day more than 3000 advertising messages each day
  • 3000 ads per day on television, radio, bus benches, billboards, etc
  • 247 commercial messages each day
  • at least three thousand advertisements every day
  • more than 2000 ads a day
  • over 3000 advertisements a day
  • 4,000 marketing messages per day
  • at least 3000 ads every day
  • some 3000 advertising sermons to this grubby god every day of his or her life
  • as many as 4000 ad messages daily
  • some 3000 ads every day
  • over 1500 ads every day
  • a full hour of advertising every day
  • hundreds, or even thousands, of ads each day
  • over 3000 marketing messages a day
  • 3500 ads a day
  • an average of 3000 advertising messages every single day
  • more than 1600 advertisements each day

I didn’t want to spend a lot of time on this but I was curious where the 3,000 number originated. From what I learned they simply source each other. While 3,000 seems to be the most common made-up statistic, I’m going to use 1,724. It seems like a more believable number. You can go ahead and source me on that.

Written by Lonny Kocina

Lonny is a visionary who is passionate about marketing. He believes that to be a truly great agency, our professional advice and deliverables must be based on a solid marketing foundation. He has made it his mission to ensure that everyone on our team knows and understands the basic marketing concepts and the SAM 6 process. Lonny pioneered the concept of our nationally trademarked Pay Per Interview Publicity® business model which enables clients to purchase publicity by the story. “It’s a familiar concept. If you pay for a pizza, you get a pizza; if pay for a car, you get a car; and with us, if you pay for media coverage, you get media coverage,” he explains. “Clients come to us because they are tired of paying hourly retainers and getting little tangible return.” When the Internet was in its infancy, Lonny also had the business foresight to quickly reserve portal web addresses such as publicity, media relations and checkerboard, and advised clients to do the same. Nearly 30 years since launching this agency, Lonny’s still finds great joy thinking about, talking about and writing about product promotion. He thrives on expanding our ability to help clients tell their stories to the masses.

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