The new year presents us with a clean slate. With the new year come new opportunities. It’s an exciting time to apply fresh ideas and strategies to your product marketing, so that you may elevate your visibility, build trust in your brand and increase sales. Where...
A little adjustment can make a big difference You have a marketing problem. I’ll tell you what it is, and then how to fix it. The problem is that marketing has become commoditized. When something becomes commoditized, products become indistinguishable from...
Whatever is beautiful, whatever brings you happiness and meaning, may it be yours this Christmas holiday and throughout the new year. "When Christ was born, so was our hope." — Max Lucado, American author and minister
If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging...
Owned promotional channels will be a top marketing priority in 2024. You should treat your website as one of your biggest competitive advantages. Make sure it’s performing at its best, in terms of functionality, discoverability, user experience and lead generation. ...
Buyers’ preferences for where and how they get buying information are constantly fluctuating. These shifts can be dramatic. It may be why some marketing strategies that worked really well for you in 2022 may have flatlined in 2023. If you have questions about...
When the odometer of Ben Welch’s 1994 Chevy Suburban turned one million miles after using Conklin automotive products exclusively, the leaders at Conklin Company asked Media Relations Agency to share this story in the media. Their goal was to fuel awareness and drive...
This year, uneven consumer spending may have led to some belt-tightening in your company. Even as the inflation rate slows and consumer confidence recovers, money may still be tight. Still, analysts predict overall double-digit increases in 2024 marketing spending....
May this day be a beautiful reminder of life’s abundance. We wish you and your loved ones a Happy Thanksgiving filled with love and gratitude.
Knowing your marketing landscape is critical to your product marketing success. That’s why Media Relations Agency has once again compiled statistics and trends to help you make smarter decisions about your 2024 content marketing budget and strategy. 2024 content...
