Social media is giving a platform to thousands of young people just launching their writing careers. If you are looking for someone to write blogs and maintain a social media presence for your business, you may be tempted to hire based primarily on a person’s...
Writer
Our team is celebrating a big media placement with the National Enquirer
Do you start out your Friday mornings at work with high-fives and cheers? Our team did today! We’re celebrating a fantastic placement for a client with the National Enquirer. The February 11th issue of the high-profile magazine will feature a health article...
CNN story demonstrates effectiveness of our publicity team
Here’s a great example of how our publicists position our clients in the media by co-producing stories. Last week, we booked a client's story with CNN. The hook was how to safely work out in the New Year without doing any damage to your body. This is a huge topic...
In 2013 resolve to write stronger, clearer social media content
During one of my first writing jobs, my editor admonished me to “write tightly”. Those two words of advice are some of the best I can pass along to other business communicators. Too often, extraneous words block clear communications and lead to muddy writing. Readers...
Why you may need an editorial calendar for your business
If you promote your business online through social media and blogs, you need an editorial calendar. Busy schedules and writer’s block are two of the most common roadblocks to a successful social media presence. The solution is to think and act like a professional...
Create a Press Release the Media Will Love!
Have you struggled with writing a press release? I can help. I’ve worked side-by-side with reporters for 25 years, and have gotten thousands of stories placed for our clients. I know exactly what the media wants and needs to produce a well-executed story. I am...
Juliette and Lisa love our writing services
This is part of an email we received about a ghost-written article we produced for a client, that was presented to a national trade organization: “Your article was well received … Thanks again for writing so eloquently.” J.S. And here’s what Lisa thought about two...
On-call writing services have beneficial ripple effects
Here’s a quick story about how we saved our client time, increased their productivity AND extended their marketing reach within their industry. We were recently asked to write an article for a client’s self-published magazine, which has world-wide circulation. To...
The testimonials keep pouring in!
During this last week, we’ve received unsolicited testimonials from several of our clients. This is what it’s all about folks: doing right by our clients so that they can grow their businesses. Our clients know they can trust us to help them succeed, which is why the...
Why every company needs an editorial calendar
Earlier in my career when I was editing a trade magazine, editorial calendars had two primary purposes. Our staff relied on them to plan our content for the entire year. And advertisers used our editorial calendar to determine when (or if) they would advertise in our...
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