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On-call writing services have beneficial ripple effects

by | Apr 10, 2012 | Advice & Tips

Here’s a quick story about how we saved our client time, increased their productivity AND extended their marketing reach within their industry.

We were recently asked to write an article for a client’s self-published magazine, which has world-wide circulation. To research this article, about a cutting edge technology, we interviewed one of the industry’s leading experts. (We are respecting our client’s confidentiality request by omitting details.)

The client was so pleased with the resulting 1600-word article and sidebar that they asked us to write a second article for the same publication. Then they requested our help proofreading the magazine. All of this freed their staff to focus on other responsibilities.

Later we were thrilled to learn that the expert we had interviewed for the first article was so happy with it that she presented it to her colleagues during a major annual meeting. She wrote to us saying in part, “Your article was well received … Thanks again for writing so eloquently.”

For a few hours of our time, our client’s message was delivered in way that impressed multiple key audiences.

Call us at 952-697-5269 to discuss your on-call writing project.

 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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