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Create a Press Release the Media Will Love!

by | Nov 26, 2012 | Advice & Tips, Company News

Have you struggled with writing a press release? I can help. I’ve worked side-by-side with reporters for 25 years, and have gotten thousands of stories placed for our clients. I know exactly what the media wants and needs to produce a well-executed story.

I am inviting you to tap into my extensive experience and have us craft a press release for just $300. Normally, we only write press releases for our clients as part of their comprehensive publicity campaigns. But for a limited time, I am extending this opportunity to you as a way of getting acquainted.

Work with the best (that would be us) and you’ll get a press release that:

  • Is the high quality that our media contacts have come to expect from us
  • Positions your company in the manner most likely to pique the media’s interest and get them excited about your story
  • Is crafted and written by professionals who have decades of successful PR experience

Once we finish your press release, it’s yours with no further commitment to work with us. Of course, as I mentioned, most of our clients also have us pitch the media on their behalf. My team would love to pitch your finished release to our extensive, proprietary list of media contacts, but that’s entirely up to you! Our clients have seen the incredible impact of our personalized pitching to reporters. It gives your press release the best chance at successfully making it into the news! So rest assured, the option does exist to add my experienced team of publicists to your PR campaign. But first things first: let’s get your press release underway!

To get us started on your press release call me, Heather Champine, at 952-697-5269. I will be happy to describe the process and exactly what you can expect to receive for your $300.

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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