We live in an information-hungry society. If you haven’t marketed your company on Twitter in the last few hours, or added new content to your website this week, your content may be considered stale. The tremendous need for quick, dynamic content is a fact of life for...
Good writing is core to any company’s marketing and promotional campaign, especially now that so many people shop the Internet before talking with sales representatives. It’s become critical that websites, case studies, articles, blogs and social media mentions make a...
This year, our writing team has written a record amount of content for our clients. In 2012, I’m expecting our writing assignments to continue to multiply. As one of my co-workers likes to say, “Content is king of marketing”. Which got me to thinking, when did copy...
Last week I wrote a draft of a marketing letter and sent it to my head writer with this note: please proof and send it on its way. She proofed and polished it up, sent it as a mass email, modified it for our blog, posted it to our fan page, and began tweeting about...
Our writing staff has helped several authors to publish books and, in fact, our CEO Lonny Kocina has published two of his own. Books are a frequently a good hook for getting the media's attention, for drawing people to a speaking presentation, and for...
Whether you are sending a marketing letter to your entire database or a single person, make sure your message has a point. What action do you want the reader to take? I've read plenty of marketing letters that expound for paragraphs about how great the company is...
In the age of text messaging and Twitter, will good writing skills soon become extinct? RU kidding??? In business, communication is essential; in marketing, content is king. Like it or not, good writing is a measuring stick for the professionalism of your work. Some...
Assume that your reader is extremely busy. He/she may skim your message, and save it to read more thoroughly later. Be concise. Why use three words when one will suffice? For example: “I would like to thank you” and “thank you” communicate the same point. Remove the...
Your customers' attention span is getting shorter. With today's reliance on emails, texting, social networking and other forms of "quick communication", getting your point across quickly and effectively is essential. So I thought I'd start posting tips for writing...
