Nearly every major U.S. city has a magazine that caters to its unique lifestyle. In Boston, that magazine is The Pulse. This trendy publication was the perfect place to feature a unique angle for our client’s product. The editors were excited by the idea of publishing...
Web/Social
Online marketing helps client reach the over-50 market
Through online marketing, we can often enable our clients to reach, and sell to, very specific target demographics. Like their print counterparts, many online niche magazines cater to well-defined readerships. Lifestyles After 50 is such a magazine. While there is...
Marketers: Keep these top three Twitter tips handy
Twitter is the fastest moving channel in social media. With real-time updates, the challenge is ensuring that your audience is actually seeing your Tweets. Getting into the Tweeting world can seem like a marathon that you will never win and worst yet, it will never...
Increase your reach using content syndication
You don’t have to be Dear Abby to be seen all over the Internet. Content syndication is becoming a cornerstone of digital marketing because it gives online content more reach and drives up traffic. If you’re not yet syndicating your content, it’s time to consider it....
TV news PR yields media-grade content for client’s website
For many of our clients, arranging for their stories to be told on TV, such as this placement on New Jersey’s News 12, is just the beginning of our integrated marketing process. After the segments air, we extend their selling power by uploading the videos to our...
Huffington Post article is extraordinary online publicity
The absolute best way to improve a Monday morning is to open your web browser and see that your company is featured online in a Huffington Post article. This interview with our client’s spokesperson made more than 40 million impressions. What a great way to start the...
Public relations in Upscale Magazine is a win for client
As public relations professionals, we know that arranging for the right person to deliver the content is often crucial to getting the perfect placement. Long before summer arrived, I was already reviewing which of our clients had great seasonal stories to tell. Then I...
Catapulting over the media’s high bar to get publicity for our client
With Americans taking more control over their own health, the media is setting the bar increasingly higher for its health-related stories. Just being interesting or clever doesn’t cut it. For us to consistently get the tremendous volume of publicity that we arrange...
Modern Man interview is long-form advertising for our client
This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...
Oh wow! Publicity in O, The Oprah Magazine!
Oprah is the undisputed queen of endorsements, so we were very excited to arrange this client interview in O, The Oprah Magazine’s online edition. This was a really good match because our client’s worldwide reputation more than meets Oprah’s high quality standards....
Search
What We Do
Contact Us
952-697-5269
Recent Posts
Categories
- Advice & Tips
- Brand Awareness
- Company News
- Content
- Content Creation
- Content Marketing
- Digital Marketing
- Digital Services
- Ecommerce
- Editorial Services
- Explainer Videos
- Graphic Design
- Influencer Marketing
- Lead Generation
- MarketSmart Newsletters
- Media Specialists
- Paid Advertising
- Paid Social Media
- Pay Per Interview
- Placement Examples
- Publicity
- Resources
- SEO
- Services
- Social Media Marketing
- Video Production
- Website Design
- Website Support
- White Papers