With Americans taking more control over their own health, the media is setting the bar increasingly higher for its health-related stories. Just being interesting or clever doesn’t cut it. For us to consistently get the tremendous volume of publicity that we arrange for our health and nutrition clients, we’ve got to know how to package a story so that it meets the media’s exacting standards.
Luckily, we’ve been doing this for more than 25 years. We know all of the elements required, including how to create credible, media-grade content that appeals to audiences and satisfies the needs of our clients.
This article in HealthNewsDigest.com is a good example. This website is read by healthcare professionals and members of the media, as well as consumers. It’s a tough audience; our content must be credible, timely and relevant. So we arranged for a highly qualified expert to review the science behind a client’s product, and add her own advice to the piece. The result is content that could easily find its way into conversations at your doctor’s office or local pharmacy.
