Oprah is the undisputed queen of endorsements, so we were very excited to arrange this client interview in O, The Oprah Magazine’s online edition. This was a really good match because our client’s worldwide reputation more than meets Oprah’s high quality standards.
Achieving a placement such as this are the result of building a large and rock-solid PR foundation. It’s similar to an actor who achieves “overnight success” after honing his craft for years. Before they will feature a product or service, editors and producers of the premiere media outlets often want to know: “Where else has this company/brand been featured in the media?”
In other words, we first need to build some media clout. One of the best ways to accomplish this is to start the media momentum with local and regional media coverage.
We have been arranging publicity for this specific client for many years, steadily helping them to build name recognition among reporters and producers. In the last few years, the big media guns have started to take notice when we mention this client. We’ve since arranged several “home run” placements in some of this country’s most well-known media outlets.
If you want to someday make it into O, The Oprah Magazine – or a similarly fantastic publication – give me a call at 612-802-8552. I can help you build your media reputation.
