Web/Social

Blogging for business: It works and here’s why

by Kris Best | Jun 9, 2016 | Advice & Tips

Blogs connect customers with products and influence purchase decisions. Surprisingly, many businesses owners are leaving money on the table because they still don’t feel that blogs drive sales. Or they may believe that they don’t have enough content to keep buyers interested. Leave that thinking to your competitors, because blogging for business works. It’s an extremely cost-effective way to connect with your customers and prospects, regardless of your industry.

We create websites that work for you today and tomorrow

by Katie Hanson | May 26, 2016 | Digital Marketing

You want your business to grow. So do we. And we understand that you may not have the resources, or even the need, to build the website of your dreams today. We get that. In fact, we consider it our job to build a website that grows with you and your company. We’re a...

Keep your website current with a digital marketing assistant

by Claire Ryan | May 17, 2016 | Advice & Tips

Websites are only valuable if they are current. Today’s consumers go online to find answers. If your website is filled with outdated information, doesn’t answer their questions or worse – can’t be found – it won’t solve their problem. And you won’t make the sale. Keep your website working for you by making sure it fills your customers’ desires.

These enhancements make your website more user-friendly and valuable

by Katie Hanson | May 3, 2016 | Advice & Tips

Your website should be an important part of your sales team, an asset that you just can’t live without. If it’s not connected with your other business tools, however, it may feel more like a liability. We’re often asked to make a website more user-friendly. The two most common enhancements are ecommerce and data integration. Both of these technical updates can extend the functionality of your website and boost its earning potential.

Do you listen? Tips for getting stakeholder feedback.

by Media Relations Agency | Apr 12, 2016 | Advice & Tips

Listening, whether to our family members or to our stakeholders in business, provides us with the feedback we need to get along with each other or to improve our organizations. But like anything else, to truly be proficient at getting stakeholder feedback it takes the...

Product marketing that’s not afraid of a little science

by Media Relations Agency | Mar 23, 2016 | Placement Examples

Sometimes your marketing needs some science. This LiveStrong.com article I arranged for the Malaysian Palm Oil Council used biochemistry and nutritional information to explain why sustainable Malaysian palm oil is a healthy cooking oil. It made 3,600,000 impressions...

How does your content marketing budget compare to those of other companies?

by Robin Miller | Jan 19, 2015 | Advice & Tips

Do you still carry a pager? Probably not. You probably also don’t market the same way you did back in 2000, either. Today, content marketing is a major component of any comprehensive promotional strategy. How does your marketing budget compare with those of other...

Has your business gotten Yahoo news publicity?

by Media Relations Agency | Dec 18, 2014 | Placement Examples

Many sports and fitness fans scrolling Yahoo’s news headlines recently came across this publicity we’d arranged for one of our clients. Even better, the home-page snippet used by Yahoo got to the heart of the client’s mission. Clicking on the link brought the...

Our certified Google Analytics pros find better ways to tell clients’ stories

by Media Relations Agency | Nov 25, 2014 | Company News

You might think that Google Analytics only helps you understand how well your website is performing. That’s just a fraction of its value. As certified Google Analytics experts, we know how to use this powerful tool to drive more effective online marketing campaigns...

Vlogs help stop the nasty little chain smoking monkey

by Media Relations Agency | Nov 4, 2014 | Advice & Tips

Social media streams that are brimming with interesting tidbits and sales-rich content. What sounded so dreamy in the beginning has become a nasty little monkey on the backs of many marketers. Empty days on the editorial calendar seem to taunt you, calling out for...

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5 content strategies you should be using

Content marketing is essential for more than building awareness. Done right, your content strategy will also influence what people think about your product in comparison with your competition. To rise to the top, here are five content strategies you should be using....

What to expect from a publicity campaign

We’re often asked, what happens after a publicity contract is signed? Here’s a general rundown of what to expect before and after you become a Media Relations Agency PR client. Every aspect of marketing is closely connected. A strategic publicity campaign pulls people...

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Are you unsure what to do with your website and marketing programs? Let Media Relations Agency’s certified marketing pros uncover what is working for competition in your industry and market. We are giving away 10 free competitive analyses this month. Hurry to claim...

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