Do you still carry a pager? Probably not. You probably also don’t market the same way you did back in 2000, either. Today, content marketing is a major component of any comprehensive promotional strategy.
- How does your marketing budget compare with those of other corporate marketers? Marketing groups have crunched the numbers and found:
Those who market to consumer audiences spend nearly one-quarter of their total marketing budgets (not including staff) on content marketing. - Most plan to increase that budget in the next 12 months.
- The trend of reducing advertising budgets to fund more digital marketing continues.
Surprisingly, despite all those dollars spent on content marketing, fewer than half of all organizations said they feel effective at it. What does it take to be effective? You need a documented content marketing strategy, someone to manage that strategy and the staff to pull it off.
If you’re like most businesses and looking to expand your content marketing in 2015, make it easy on yourself. Work with us. You’ll be in great company. Some industry experts estimate that two-thirds of companies now outsource their content marketing.
Our writers are also experienced marketers. We know what it takes to be effective. We can create engaging content that resonates with your audience and drives them to act. See for yourself. Call 952-697-5269 to try us on your next project.
