CEO Lonny Kocina showed a little of the Walter Mitty side of his personality when he was interviewed for this 1999 Entrepreneur article. We suspect he’s still got that cassette player around somewhere. But more on that later. Lonny’s a big-picture kind of guy. His...
Reach & Teach
Client’s in-depth national radio interview is an ideal placement
When your product or service is complicated to explain, sharing your story on specialized media outlets gives you more time for in-depth discussions than a 30-second ad. You can discuss details as opposed to glossing over key points. This type of publicity helps our...
Trusted industry experts help us secure better publicity
Our access to qualified, relatable experts is a big reason why the media loves working with us. Recently, we began working with a Hollywood beauty insider and best-selling author who is putting a new twist on uses for several clients’ products. Because we work with so...
Our unique approach to allergy season results in TV publicity for three clients
To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how...
Client’s story shared with prominent Los Angeles Times audience
When our clients participate in conferences or expos, we can use publicity to extend the face-to-face event’s reach. This often expands beyond the target audience. For example, when our client produced a conference in Las Vegas for fitness experts, I saw an...
Throwback Thursday: Remember Geraldo and Sally Jessy Raphael?
Back in 1992 when Dick Youngblood first wrote about Media Relations in his popular Star Tribune column, we were the up-and-coming agency getting results by being a little different. Okay, a lot different. We were the mavericks. The rogues. We still are. While other...
Do you dream about your story reaching 1.75 million people? We’ll make it happen
We capitalized on American Heart Month to arrange a lot of media coverage. Our team is very good at using hot topics and trends to garner the right publicity for our clients’ stories. Here is just one example of the stories we worked on for American Heart Month. Heart...
Online feature expands client’s publicity reach beyond their event participation
We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
Our understanding of media outlets’ audiences helps secure publicity
Imagine your story being shared on a media outlet with millions of subscribers. Media Relations has a passion for making this caliber of publicity a reality for our clients. When I learned that one of our client’s products may help 60 percent of the population by...
We’re already thinking about back-to-school media opportunities, are you?
Every good publicist should be an ace at pre-planning. For example, even while much of our country was covered in snow, but I was talking with reporters about spring allergy stories. The media often has long lead times, and there’s a lot of competition for air time. I...
Search
What We Do
Contact Us
952-697-5269
Recent Posts
Categories
- Advice & Tips
- Brand Awareness
- Company News
- Content
- Content Creation
- Content Marketing
- Digital Marketing
- Digital Services
- Ecommerce
- Editorial Services
- Explainer Videos
- Graphic Design
- Influencer Marketing
- Lead Generation
- MarketSmart Newsletters
- Media Specialists
- Paid Advertising
- Paid Social Media
- Pay Per Interview
- Placement Examples
- Publicity
- Resources
- SEO
- Services
- Social Media Marketing
- Video Production
- Website Design
- Website Support
- White Papers