There are all kinds of public relations: corporate communications, employee communications, investor communications and even crisis communications. Media Relations specializes in the area of public relations called product publicity. We work with the media to...
There’s a new item up on our brag wall this week. Our team is celebrating a fantastic full-page feature story on our client, Newman Long Term Care. The MInneapolis Star Tribune’s business section dedicated a whole page to CEO Deb Newman and her company, which is one...
If you promote your business online through social media and blogs, you need an editorial calendar. Busy schedules and writer’s block are two of the most common roadblocks to a successful social media presence. The solution is to think and act like a professional...
Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon! If you could listen in on our phone...
If you turn to page 40 in the October issue of O Magazine, which hit newsstands yesterday, you’ll see a half-page article on the Celadrin Tigerettes entitled Having a Ball. Media Relations Publicist Peggy Davies worked with the magazine editors to make this...
ZMOT stands for Zero Moment of Truth. This is when your potential customers are doing research about buying your product.
FMOT stands for First Moment of Truth. This is when consumers are standing in front of the product, actually looking at it.
I suggest you pay close attention to Zero Moment of Truth: when customers are doing their research. Purchasing behaviors have shifted dramatically and most customers now starting their shopping experience online. What they find when they go online can either point them to your product or away from it.
Keeping up with marketing trends these days is about as easy as predicting what type of outlandish costume that Lady Gaga will wear for her next TV appearance. How many infographics did you add to your website last week? Did you know about the format change for that...
There is no better feeling around the office than getting our clients good publicity through big, flashy articles in newspapers and magazines. But getting great stories about ourselves comes in at a close second! The March edition of Savvy.MN did a fabulous feature...
The media produce millions of stories on a regular basis and if your company is like most, you are in none of them. That’s a huge marketing mistake. I’m half way through Steve Jobs’ biography. Like every other historical account of his company’s assent, the biography...
Once you have created a promotion and pushed it out through a promotional channel, that promotional content can be used as a basis for creating other promotions in other promotional channels. For example, let’s say an organization’s top sales person has developed an...
