This Media Relations ad will be seen by decision makers attending two of 2014’s most important health and nutrition trade shows: Natural Products Expo West and Engredea. The ad features Partner Mike Danielson, standing before just a few of the media stories we have...
Health Market
Pitching the media using first-hand experience: Notes from our fitness revolution
Media Relations has an extensive and long-standing roster of health, fitness and lifestyle clients, including the National Strength & Conditioning Association (NSCA). The NSCA’s certification programs are the industry’s gold standards, so when we decided to get...
Shall we mention your products in our conversations with the media?
Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon! If you could listen in on our phone...
$2,000 a Pop
We arrange publicity for companies and their products, and we charge on average $2,000 per story. Most PR firms charge by the hour. We think our pricing makes more sense because you always get publicity for your money; so do the hundreds of clients who have bought...
Last month’s CNN Accent Health segment adds to our long list of top-rated PR placements
Earlier this year we approached CNN, the leading news source in the country, with an idea to feature award-winning Pharmacist Sherry Torkos in an Accent Health "Ask the Pharmacist" segment featuring functional foods available in supermarkets. In June, we began working...
Media Relations arranges for a client’s product mention in O Magazine
If you turn to page 40 in the October issue of O Magazine, which hit newsstands yesterday, you’ll see a half-page article on the Celadrin Tigerettes entitled Having a Ball. Media Relations Publicist Peggy Davies worked with the magazine editors to make this...
Creating media buzz in a tough product category leads to greater brand distribution
An Alkalol Case Study Strategies used: Publicity Challenge For more than 115 years, The Alkalol Company has produced Alkalol, a unique nasal mucus solvent and cleaner that helps to relieve stuffiness due to allergies and colds. Distribution was a real problem because...
Great news about marketing bioactives: It is possible to generate excitement in branding, marketing and consumer education
Yesterday I presented on new and existing market trends in the palm fruit oil and palm bioactives categories at the 2nd annual palm fruit bioactives workshop during the Supply Side West Trade Show and Conference in Anaheim. I covered branding, marketing processes and...
PINC 2011 Conference – what a thrill to talk about how we market bioactives!
My Malaysian trip was incredible. What an amazing experience to give a formal marketing presentation to the professionals who create these health-promoting ingredients. For those just catching up, I was asked to speak at the 2nd annual Palm International...
Greetings from Malaysia, and PINC 2011
I am honored that I was asked to present the only non-scientific session during the Palm International Nutra-Cosmeceutical Conference 2011 / Bioactives for a Healthy Lifestyle (PINC 2011). The two-day event, being held in Kuala Lumpur, Malaysia, is attended by leading...
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