Great news about marketing bioactives: It is possible to generate excitement in branding, marketing and consumer education

Yesterday I presented on new and existing market trends in the palm fruit oil and palm bioactives categories at the 2nd annual palm fruit bioactives workshop during the Supply Side West Trade Show and Conference in Anaheim.

I covered branding, marketing processes and the consumer education campaign that is being executed on behalf of the Malaysian Palm Oil Council.

I really like presenting the positive side of current and emerging trends to offset the industry experts who are telling marketers that there are no innovation, growth or new interesting trend opportunities.

In reality, there is no shortage of consumers interested in feeling healthier and looking better. Consumers are also interested in learning more about prevention.

During my presentation, I gave examples of the successful execution of the ongoing consumer and healthcare professional education campaign. I also showcased the traditional media coverage, the expanding health and nutrition advisory board, the culinary education campaigns and the new palm oil health and nutrition blog. Every element was well received by the marketers and manufactures in the audience.

If you were unable to attend my presentation at SupplySide West, and would like to discuss how a similar campaign can jumpstart your business, call me at 952-697-5269 or send me an email at

Written by Mike Danielson

Mike is a visionary and a trusted marketing mentor for many well-known companies within the health and natural products industries. He has an impressive mastery of marketing. He thrives on using his 30 years of experience and good instincts to manage campaigns that have measurable impacts on clients’ bottom lines. Focused and driven, Mike excels at client service and creative development. “I try to help everyone equally. Some will become clients and even long-term friends.” Many also benefit from his extensive connections within the health and nutrition industries. Clients who work with Mike typically comment about how much they learn from him. Mike comments, “I enjoy teaching people how to use solid marketing principles vs. a gut feel when selecting promotional channels. I’m willing to spend long hours helping navigate through all of the other actions that comprise a well-integrated marketing campaign.” Faced with any obstacle, Mike will fight for a win. He admits, “I get nervous if there aren’t barriers to accomplishing goals.” His cause for celebration is when his team’s hard work pays off in great earned media coverage, long-term client relationships and referrals.

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