Using our extensive media contacts, we frequently utilize publicity to help clients reach their audiences on both sides of the U.S./Canadian border. One of our US-based clients wanted publicity for an allergy-relief product distributed in Canada. With allergy season...
Health Industry
Our unique approach to allergy season results in TV publicity for three clients
To earn media coverage for our clients this allergy season, we had to get creative. While other agencies were pitching the same old story ideas, I gave Good Day Sacramento producers a fresh new angle. I told them that I could arrange for an expert to talk about how...
Client’s story shared with prominent Los Angeles Times audience
When our clients participate in conferences or expos, we can use publicity to extend the face-to-face event’s reach. This often expands beyond the target audience. For example, when our client produced a conference in Las Vegas for fitness experts, I saw an...
Do you dream about your story reaching 1.75 million people? We’ll make it happen
We capitalized on American Heart Month to arrange a lot of media coverage. Our team is very good at using hot topics and trends to garner the right publicity for our clients’ stories. Here is just one example of the stories we worked on for American Heart Month. Heart...
Online feature expands client’s publicity reach beyond their event participation
We focus a lot on extending the value of our clients’ trade show participation by making their news discoverable long after the event is over. With thousands of event-related stories vying for the media’s attention, here’s how we made sure our client earned coverage....
Our understanding of media outlets’ audiences helps secure publicity
Imagine your story being shared on a media outlet with millions of subscribers. Media Relations has a passion for making this caliber of publicity a reality for our clients. When I learned that one of our client’s products may help 60 percent of the population by...
Two client stories get publicity on nationally syndicated Better Show
This winter’s frigid temperatures gave Media Relations an opportunity to earn national publicity for two of our clients. Accomplishing this meant getting creative with the story angle. I spoke with producers at the nationally syndicated Better Show about doing a...
Media Relations ad targets health and nutrition industries
This Media Relations ad will be seen by decision makers attending two of 2014’s most important health and nutrition trade shows: Natural Products Expo West and Engredea. The ad features Partner Mike Danielson, standing before just a few of the media stories we have...
Pitching the media using first-hand experience: Notes from our fitness revolution
Media Relations has an extensive and long-standing roster of health, fitness and lifestyle clients, including the National Strength & Conditioning Association (NSCA). The NSCA’s certification programs are the industry’s gold standards, so when we decided to get...
Shall we mention your products in our conversations with the media?
Our publicists are currently working with reporters and producers on the story angles that the media does every year. If you want your product to be included in our co-producing dialogs with news producers, we need to know soon! If you could listen in on our phone...
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