There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
How to use publicity for social media content
Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
While you were waiting, your door’s been wide open to your competitors
Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients...
Social Media: Where should you start?
You know that social media is earning a place in many business marketing plans, but perhaps you’re not sure how to take full advantage of its momentum? We can help! Creating a Social Media Plan Social media plays a large role in content syndication, and it is growing...
You can’t imagine the customers you’re missing
Nearly 50 percent of small business owners surveyed say the most valuable benefit of networking online is gaining and targeting prospective customers. Moreover, 78 percent say they gained at least a quarter of their new customers through online or social media...
Getting excited about holiday pitching
It’s not too late to pitch holiday stories to the media. Here’s one place where I’ve had some success.
Make the most of your media interviews
When you have an upcoming interview scheduled and confirmed, spread the word! Don’t keep it a secret. · Start by letting everyone in your company know. Positive media attention is a real morale booster for any company. Your employees may want to tune...
2011 Marketing Trends: Why Our Writing Team Expects to be Even Busier Next Year
Experts predict that most small and mid-sized businesses intend to increase their online marketing budgets next year, with budgets for e-mail, website and social media marketing expected to grow the most. As our company’s Editorial Manager, I’m preparing for an...
Social media posts should steer your visitors towards purchasing
Are you finding it difficult to keep up with your social network marketing posts? We have an easy solution. For websites, blogs and fan pages to appear healthy and vibrant to your visitors, there is a lot of writing and editing to be done behind the scenes. You never...
Evidence supports seeking online media placements
Our clients are increasingly seeing the value of having online placements, especially on trusted media’s websites such as www.NewYorkTimes.com. Over the years, it’s become apparent that it’s necessary to have a presence in online versions of the media. We advise our...
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