Experts predict that most small and mid-sized businesses intend to increase their online marketing budgets next year, with budgets for e-mail, website and social media marketing expected to grow the most.
As our company’s Editorial Manager, I’m preparing for an onslaught of new business. We’re expecting demand for our social media content services to triple in 2011. Businesses need an online presence, and now that Google ranks its search results in part by the recentness of the content, our writing services will play a crucial role in many clients’ marketing strategies because they really should be posting something new at least 2-3 times a week.
Thank goodness my writing team is fast, efficient and well organized. We understand that blogs, Facebook and Twitter posts should invite discussion and provide valuable information that will keep your customers interested , not just serve as electronic versions of your latest advertising circular.
We’ll be taking the pressure off of owners and managers who want to focus their time on other areas of their businesses.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
