Getting excited about holiday pitching

It may still only be early November, but I am getting very excited for the holidays. Every day I am online looking up ideas for new and delicious recipes to try for Thanksgiving dinner. And starting December 1st, I will be that person in the car next to you blasting holiday music through the speakers for the entire month. Just the other day I started pulling out all my favorite holiday flicks—National Lampoon’s Christmas Vacation anyone?

The reason I am getting into the holiday spirit early is because we are right in the thick of all our holiday pitching for our clients. I have multiple placements lined up over the next several weeks on everything from how to create a heart-healthy Thanksgiving dinner, and how to find flattering holiday fashions on a budget to how to avoid mental burnout during the hectic holidays.  

Even though some of the bigger publications started planning their holiday coverage way back in June, it’s not too late to pitch the online version of your favorite magazine. Just today I had a web editor contact me for a story I pitched them about healthy fats in holiday cooking. Another big reason to pitch these websites is that often times they will reach more readers than the print versions!

So remember that it’s never too late to do your holiday pitching. Reporters and producers are always looking for new twists on classic holiday topics, and our publicists work hard to make our pitches are new and unique, to make sure your company stands out from the usual holiday clutter.

Written by Krista Wignall

Krista is a former TV news producer, so she’s a natural at working with the media. She’s also creative and persistent. When she’s got a good story that needs to be told, she won’t give up until she’s made it happen.