With the right marketing strategy, you can distinguish yourself from other eyewear providers. It helps to work with an agency such as Media Relations Agency that combines superior marketing strategies with extensive experience executing successful eye industry...
What pops into people’s minds when they think about your business and products? Are you still trying to figure out what messaging will drive sales? In marketing, you need to stay relevant. And to stay relevant, consistency matters so that people know what to expect...
Last year’s lockdown changed how we evaluate our buying options, moving us even further away from friendly conversations to spending more time on Google searches. Did you adjust your marketing strategy enough to fully capture your share of sales? In an interview with...
Why have hundreds of businesses trusted Media Relations Agency with their marketing? It’s not easy to duplicate the experience we’ve developed over more than three decades of designing and implementing some of the most challenging marketing strategies. We know...
I speak with many smart, industrious people who are frustrated because they can’t get much media attention for their products. These are people representing companies that are bringing in $50-$100 million in annual sales! Often, their biggest marketing mistake is...
You have less than three months to make an impact with your 2021 content marketing. If your product isn’t holiday or gift related, you may be scratching your head wondering what content angles will cause your audience to pay attention. You might really benefit from...
There are strong indications that brand leaders will increase their marketing budgets next year. Chances are good that your competitors are already working on their 2022 marketing plans, in hopes of getting more publicity next year, and they’re putting the finishing...
It’s smart to want to become a thought leader within your industry. As you earn the trust of your peers, your good reputation will have a halo effect on your business. Decision makers outside of your industry want to work with the best, and your name will become one...
Grip an object firmly with your entire hand. All five fingers contribute to your grip strength. This is a perfect metaphor for an effective marketing system. If you’re not integrating the power of all five promotional channels, you may miss out on reaching potential...
If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to...
