Should the pandemic change your marketing strategy?

Last year’s lockdown changed how we evaluate our buying options, moving us even further away from friendly conversations to spending more time on Google searches. Did you adjust your marketing strategy enough to fully capture your share of sales?

In an interview with Gulfshore Business, a B2B publication serving Southwest Florida, Media Relations Agency CEO Lonny Kocina advised businesses to remain flexible. 

“Companies should try not to get rattled if the marketing environment changes. Keep telling your brands’ stories,” he said. “If you’ve got something that’s already going (well), you’ve got a good chance of making a lot of money right now. From a marketing perspective, the pandemic is not holding us back anymore.” 

Still, you are probably doing more digital marketing than you did pre-pandemic. How can you be sure you’re following the correct marketing strategy for your business and products?

Media Relations Agency’s Strategically Aimed Marketing®, outlined in Lonny’s best-selling book, “The CEO’s Guide to Marketing,” will ensure that your marketing is always on point. By following these steps, you’ll also feel more certain that you are allocating your marketing budget correctly, and you’ll be more confident that you’ve taken into consideration the variables that influence your prospects’ buying decisions. 

When you work with our team of marketing strategists, we can also teach you how to measure and amplify your marketing, when it makes sense to boost posts and use digital advertising, how to fine tune your website, and when pursuing earned media is the best choice for telling your complete story. We believe that a fully integrated marketing strategy is a powerful sales tool.  

As Lonny said in this Gulfshore Business interview, “Consumers have the money. They have the energy. They’ve been cooped up. It’s a brand new day. The sun’s shining and business is good. That’s the time to really put your nose to the grindstone, ramp up your marketing, and go for it.”

Call us or use this form to arrange a time for us to discuss your current marketing strategy and see where we might suggest making adjustments. 

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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