Last year’s lockdown changed how we evaluate our buying options, moving us even further away from friendly conversations to spending more time on Google searches. Did you adjust your marketing strategy enough to fully capture your share of sales?
In an interview with Gulfshore Business, a B2B publication serving Southwest Florida, Media Relations Agency CEO Lonny Kocina advised businesses to remain flexible.
“Companies should try not to get rattled if the marketing environment changes. Keep telling your brands’ stories,” he said. “If you’ve got something that’s already going (well), you’ve got a good chance of making a lot of money right now. From a marketing perspective, the pandemic is not holding us back anymore.”
Still, you are probably doing more digital marketing than you did pre-pandemic. How can you be sure you’re following the correct marketing strategy for your business and products?
Media Relations Agency’s Strategically Aimed Marketing®, outlined in Lonny’s best-selling book, “The CEO’s Guide to Marketing,” will ensure that your marketing is always on point. By following these steps, you’ll also feel more certain that you are allocating your marketing budget correctly, and you’ll be more confident that you’ve taken into consideration the variables that influence your prospects’ buying decisions.
When you work with our team of marketing strategists, we can also teach you how to measure and amplify your marketing, when it makes sense to boost posts and use digital advertising, how to fine tune your website, and when pursuing earned media is the best choice for telling your complete story. We believe that a fully integrated marketing strategy is a powerful sales tool.
As Lonny said in this Gulfshore Business interview, “Consumers have the money. They have the energy. They’ve been cooped up. It’s a brand new day. The sun’s shining and business is good. That’s the time to really put your nose to the grindstone, ramp up your marketing, and go for it.”
Call us or use this form to arrange a time for us to discuss your current marketing strategy and see where we might suggest making adjustments.