Our publicity clients give us rave reviews for our client services, including our creative and interactive monthly Return on Investment (ROI) reports. These reports enable clients to easily share the media placements we arrange with their prospects and co-workers....
Robin Kocina named to Finance & Commerce’s Circle of Excellence
Chief Operating Officer/Chief Financial Officer Robin Kocina has been named to the Top Women in Finance Circle of Excellence, by Finance & Commerce Magazine. Women chosen to the Circle of Excellence are among the Twin Cities’ top achievers honored by this year’s...
That’s some great PR … now what?
We frequently arrange for best-selling authors and other industry experts to mention our clients’ products during TV or radio interviews. These media placements are like gold because the story angles have passed through the media’s filter for relevance, and there’s a...
A publicist you should meet
I was chatting with Gail Brandt, a publicist who has been employed with us for 15 years. We did some cowboy math and estimated she has personally contacted the media a quarter million times since she started working with us. No one knows more about how to persuade...
Mike Danielson earns partnership
Mike Danielson, the driving force behind Media Relations’ highly acclaimed Health and Nutrition Division, has been promoted to partner. Danielson joined the agency back in 1988. “Mike was instrumental in building Media Relations’ stellar reputation within the...
Heather Champine adds “partner” to her title and accomplishments
Heather Champine, Vice President of Media Production at Media Relations Agency, has been promoted to partner. Champine has been teaching clients how to harness the power of publicity to sell products since 1997. She has experience in developing and managing hundreds...
Tragic story illustrates the importance of how PR is priced
The following tragic story will illustrate why we can get media coverage for your product ... lots of it. One day I noticed a woman in my wife Robin’s office. She was crying. For about three hours. When she left, I asked “What was that about?” Robin said, “I’m...
Why is segmenting your social media so important?
Current research indicates that 72 percent of online adults use social network sites. The number of Twitter users has doubled in the last two years. With so many people now Tweeting, pinning and Facebooking, it’s important to be smart about how you use your marketing...
The first question your social media content should answer
After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
Is social media right for you?
There are many mid- and large-sized companies still wondering if they really need social media. They aren’t sure if it’s a fit, or if it has marketable opportunities. If your company falls into this group, rest assured that yes you need social media. We can show you...
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