Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
While you were waiting, your door’s been wide open to your competitors
Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how to fit publicity into their marketing mix. While they are trying to decide, our company has three to four media placements on behalf of our clients...
Social Media: Where should you start?
You know that social media is earning a place in many business marketing plans, but perhaps you’re not sure how to take full advantage of its momentum? We can help! Creating a Social Media Plan Social media plays a large role in content syndication, and it is growing...
You can’t imagine the customers you’re missing
Nearly 50 percent of small business owners surveyed say the most valuable benefit of networking online is gaining and targeting prospective customers. Moreover, 78 percent say they gained at least a quarter of their new customers through online or social media...
Why you may need an editorial calendar for your business
If you promote your business online through social media and blogs, you need an editorial calendar. Busy schedules and writer’s block are two of the most common roadblocks to a successful social media presence. The solution is to think and act like a professional...
We got a fantastic placement for your company, now we’re going to show it off
Say we just got done watching the latest evening news story we arranged for your company. It was a great interview that showcased your product and gave viewers insight into your company’s ingenuity in your particular field. Think our work is done? No way! Now it’s...
Star Tribune interviewed me about small business marketing
“Shellshocked”—that’s how one recent client described his increase in business from a website we built. Who would have thought that tree trimmers and contractors would be using inexpensive, on-the-go technology to get noticed by serious buyers? Star Tribune reporter...
How a publicist changed her mind about Twitter
Is your business on Twitter? If not, you are long overdue to jump on the bandwagon. I’ll admit, when I first became a publicist a few years back, I knew nothing about Twitter. I thought it was just another social media fad and really didn’t care to learn much about...
As the Summer 50+ PrimeTime Living Expo winds down; how can you maximizing your PR exposure?
The busy side of 50+ PrimeTime Living Expo is complete but media exposure is not. As a publicist, I see the stories in the post-expo coverage. Maximizing your PR with post-expo wrap-up stories. Opportunities are endless with social media as well as the...
Where social media fits with your PR plan
Social media is the shiny new tool in the PR tool box right now, and while some marketers embrace new media as a dream come true, others diligently stick with only tried-and-true traditional media. While you may be tempted to put all your efforts into one basket, it’s...
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