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Robin Kocina named to Finance & Commerce’s Circle of Excellence

by | Nov 22, 2013 | Company News

Chief Operating Officer/Chief Financial Officer Robin Kocina has been named to the Top Women in Finance Circle of Excellence, by Finance & Commerce Magazine. Women chosen to the Circle of Excellence are among the Twin Cities’ top achievers honored by this year’s Top Women in Finance Awards.

Finance & Commerce Editor Casey Selix writes, “The honors — and an event that now attracts several hundred attendees — recognize the outstanding efforts of women in Minnesota who are making notable contributions to their professions, their communities and society at large. Four of the women are two-time honorees and are now in the Circle of Excellence. Honorees are selected by Finance & Commerce staff.”

In her dual roles as COO and CFO, Kocina manages the financial security for both Media Relations Agency and Checkerboard Strategic Web Development. It is under her leadership that the companies are in a growth pattern despite lingering problems in the national economy. She works closely with our leadership team not only to manage the breadth of products and services but also to encourage the personal growth of each employee.

Kocina is a long-time advocate for women in business, and serves as a role model as well as a mentor for people both inside and outside of her companies. Her efforts involve the commitment of significant time and resources. Her passion is helping others to achieve their full potential, something she does through her extensive volunteer work. In doing so, she has become an empowering role model for those around her.

“As rewarding as my volunteer experiences have been, nothing compares to the pride I feel when I see people at my company inspired to reach out and take leadership roles in helping their own communities,” she says.

Robin Kocina family and co-workers

Pictured at the awards ceremony (from left): Clayton Kocina, Kathleen Patton, CEO Lonny Kocina, COO/CFO Robin Kocina, Partner/VP Media Production Heather Champine, Training & New Business Development Manager Cynde Bock, SMS President Jeri Meola, Account Manager Heather Stetler, and Account Service Specialist Heather Aarre.

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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