GET YOUR PRODUCT IN THE NEWS – GUARANTEED. Click here to find out how.
GET YOUR PRODUCT IN THE NEWS – GUARANTEED. Click here to find out how.
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Media
Here’s what to do with your remaining 2016 marketing budget (and a special offer)
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
Why wait for the media to discover your product? Get the attention you deserve
If a reporter called you today and said they heard good things about your product and wanted to write a story about it, how would you feel? Now what if this happened every week? What if reporters and editors from newspapers, magazines, TV and radio networks were...
Local flair helps us effectively reach a nationwide audience
Shop local. Support your neighborhood businesses. Many of today’s consumers are avoiding major retailers and spending their dollars closer to their neighborhoods. This can be a problem for operators and franchisees of nationally known brands. Their name awareness is often a double-edged sword: appealing to some consumers, dissuading to others. The solution is to promote your product or service with a local flair.
These storytellers will explain your product better than you can
It may seem tempting to complain about the media, but journalists can communicate your product’s value with clarity and credibility. Over nearly three decades, our publicists have set up tens of thousands of stories with reporters and producers. Several times a day, at outlets throughout the U.S. and Canada, these media professionals are doing a wonderful job crafting stories that explain our clients’ products to target audiences. The media know how to tell a good story. They may be able to explain your product better than you can.
How fast can this publicist pitch your story?
Ten seconds. That’s how much time Publicist Jennifer Hanson has to catch reporters’ or producers’ attention when she calls them. So, she pitches our clients’ stories in a short and precise manner. Here are some other techniques Jennifer uses to arrange wide-reaching...
Chicago Tribune reporter includes our client in this feature article
Have you ever read a lengthy feature article in which the reporter interviewed numerous experts, and wondered: “Why did she interview everyone except me?” We work hard to ensure that doesn’t happen very often for our clients. To maintain a success record such as ours...
Twin Cities print publicity targets healthy choosers
Our client’s joint health product was showcased beautifully in this Natural Solutions magazine feature article. We worked closely with the physician/triathlete who wrote this piece, providing her with all of the background information that she needed. This type of...
Atlanta TV publicity grabs the attention of 400,000 decision makers
Women still make most of the family’s buying decisions, especially when it comes to health and nutrition products. So when we wanted to draw attention to a client’s dietary supplement in the Atlanta market, we went directly to the popular Friends and Neighbors Show...
Our San Diego TV publicity had a creative focus
How can you draw attention to one specific dietary supplement when this billion-dollar industry already gets so much media coverage? We did it by side-stepping the ordinary – the stories being repeated everywhere – and instead asking the expert guest to discuss his...
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