Local flair helps us effectively reach a nationwide audience

Shop local. Support your neighborhood businesses. Many of today’s consumers are avoiding major retailers and spending their dollars closer to their neighborhoods. This can be a problem for operators and franchisees of nationally known brands. Their name awareness is often a double-edged sword: appealing to some consumers, dissuading to others. The solution is to promote your product or service with a local flair.

We help national companies earn television and radio coverage in markets throughout North America. We use local representatives to put the personal touch on each placement. We’re very well connected. We’ve been arranging nationwide publicity for nearly than 30 years. We easily manage this task, which many smaller agencies consider daunting.

In this Des Moines placement for Great Clips, a local stylist demonstrated how to solve children’s hair problems. Local kids were on the set as models. Every parent, regardless of zip code, wants to be prepared for that classic gum-in-child’s-hair nightmare.

Great Clips has more than 3,900 salons throughout the U.S. and Canada. We secure publicity for them in more than 100 different markets, some large and some small.

You shouldn’t ignore the smaller markets! They can provide real bang for your promotional dollar.

We spread the same helpful message in each market, but we utilize local stylists to make it personal. This is an effective model for Great Clips because they want to emphasize their talented local stylists.

We also provide media training to our clients. Since most of the stylists who go on-air for Great Clips have no prior media experience, this added bonus is invaluable. The stylists are destined to have a great live segment with our guidance and helpful tools.

It’s a smart move to maintain a local touch while reaching a nationwide audience. Perhaps you don’t know where to start. You’re not alone. Many of our clients initially felt the same way. The first step is to contact us for a free publicity consultation. After this quick assessment, you’ll know how much media we can arrange for you and what the cost will be. I think you’ll be pleasantly surprised by our Pay Per Interview pricing.

Written by Krista Wignall

Krista is a former TV news producer, so she’s a natural at working with the media. She’s also creative and persistent. When she’s got a good story that needs to be told, she won’t give up until she’s made it happen.

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