How can you draw attention to one specific dietary supplement when this billion-dollar industry already gets so much media coverage? We did it by side-stepping the ordinary – the stories being repeated everywhere – and instead asking the expert guest to discuss his...
Interviews
Telling our clients’ stories on nationally syndicated TV
Many of our clients like to be featured on the nationally syndicated, The Better Show, because it’s a lifestyle TV program that covers a variety of hot family-related topics from health and wellness to beauty and decorating. The hosts keep the show upbeat and...
Has your product been featured on SiriusXM Radio yet?
SiriusXM radio has more than 26.3 million subscribers nationwide. From channels that feature nonstop business topics to news and music, SiriusXM is a marketing phenomenon. Our clients appreciate media interviews on SiriusXM because they tend to be longer, giving more...
North Carolina TV publicity resonated with moms in the audience
We’ve all heard the term “shop local”. This hair salon client has more than 3,500 locations across the U.S., and wants media coverage in multiple markets to connect viewers with their nearest location. This segment at WGHP reassured Greensboro, North Carolina moms...
A proud day for Minnesota’s women business leaders
Congratulations to Marnie Ochs-Raleigh, incoming chairman of the Minnesota Chapter of the National Association of Women Business Owners (NAWBO-MN). Marnie is CEO of Evolve Systems. She’s a likable, get-it-done individual and absolutely the right person to be in charge...
Denver TV publicity gives client’s Rocky Mountain location a boost
Our techniques for getting TV publicity for clients who have locations nationwide pay off with placements such as this one on Denver’s CW TV. This is an example of how we work as an extension of our clients’ marketing team. First we strategize with their corporate...
Using long-form advertising for retirement planning national publicity
It’s challenging to synopsize retirement planning advice into a few sound bites. This is where publicity has substantial advantages over advertising. As evidenced by this 11-minute interview that I arranged on the nationally syndicated Money Life Radio show, you can...
Here’s how you get TV publicity for nutritional supplements
This segment on NBC Connecticut News was a fun way to get TV publicity for three clients' nutritional supplements. We enlisted the help of a top fitness guru to talk about two of summer’s least-flattering accessories: beer bellies and muffin tops. She then dispelled...
Catapulting over the media’s high bar to get publicity for our client
With Americans taking more control over their own health, the media is setting the bar increasingly higher for its health-related stories. Just being interesting or clever doesn’t cut it. For us to consistently get the tremendous volume of publicity that we arrange...
Modern Man interview is long-form advertising for our client
This online interview on ModernMan.com showcases our client’s expertise in addition to linking to their website. There’s even a video. We’ve nicknamed this type of publicity “long-form advertising” because it accomplishes everything a paid ad could achieve plus there...
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