A rewarding part of working in the PR field is helping non-profit organizations share their missions. This month we were proud to help educate millions on an important issue when we arranged for a USA Today College feature article about the ClearCause Foundation. The...
Blogging
Men’s Health feature reaches client’s target audience
The biggest challenge of pitching stories to the media isn’t touching the largest audience possible. Rather, we strive to reach the largest target audience. For the National Strength and Conditioning Association (NSCA), this happened when we worked with Men’s Health...
Publicist helps SheKnows.com readers dispel holiday meal myths
While many people are resigned to believing that holiday meals are inherently unhealthy, Publicist Sallie Crowl knows better. Thanks to a great pitch to SheKnows.com, a website dedicated to empowering women and educating them on health and personal issues, countless...
How can social media be used to increase product publicity?
One of social media’s greatest marketing strengths is that it gives businesses a way to interact with key influencers: people who have large followings and who are excited about educating their audiences about favorite products and services. When you get a really good...
Top three 2014 resolutions for public relations writers
Is public relations writing a secondary part of your job description? Here are our suggestions for three PR writing resolutions to help your writing be better received by the media. 1. Resolve to know your audience. Write as if you were writing a newspaper article or...
That’s some great PR … now what?
We frequently arrange for best-selling authors and other industry experts to mention our clients’ products during TV or radio interviews. These media placements are like gold because the story angles have passed through the media’s filter for relevance, and there’s a...
Why is segmenting your social media so important?
Current research indicates that 72 percent of online adults use social network sites. The number of Twitter users has doubled in the last two years. With so many people now Tweeting, pinning and Facebooking, it’s important to be smart about how you use your marketing...
The first question your social media content should answer
After more than 30 years of business writing, I’ve developed a few pet peeves. It drives me crazy, for example, when business bloggers waste great marketing opportunities because they don’t get to the point quickly enough. People today rarely take the time to read...
How the pros write effective blog posts
When blogging about your company, service or product, give readers clear access to what you want them to know, and make your message relevant to their lives. It may sound simple but even experienced writers sometimes get tripped up by the process. How do your blogs...
How to use publicity for social media content
Back in the 70s when I was in high school, I worked summers canning vegetables at Green Giant. They moved people from job to job as the plant’s needs changed. Each time I would begin a new job, I would think how much fun it was — for about two days. Then drudgery...
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