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Men’s Health feature reaches client’s target audience

by | Jan 20, 2014 | Placement Examples

The biggest challenge of pitching stories to the media isn’t touching the largest audience possible. Rather, we strive to reach the largest target audience. For the National Strength and Conditioning Association (NSCA), this happened when we worked with Men’s Health on an article called “10 Ways You’re Holding Yourself Back”. Top fitness mistakes were called out and alternatives posed by NSCA Education Director Carwyn Sharp.

Publicist Sallie Crowl understands the importance of reaching target audiences as directly as possible. She goes straight to the source, suggests appealing story angles and secures yet another fantastic placement.

If you’re curious about reaching your target audience, give Sallie a call: 952-697-5240.

Written by Media Relations Agency

Written by Media Relations Agency

Media Relations Agency is a full-service, hybrid agency that specializes in helping businesses tell their stories. Our 30+ years of experience in generating media-grade content gives us an edge. Who better to help you market your product than the agency whose work consistently passes the media’s stringent litmus test? It’s not always easy, but our content vaults over the media’s high bar several times a day.

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