You’d be surprised how many clients we’ve gotten over the last 35 years because the agency they were working with went out of business. They come to us with half-done projects and there’s no way to get hold of the agency that was working on it. Often they chose their...
For those of us over a certain age, it can be challenging to remember what marketing was like before the internet. I get a kick out of rereading this chapter from a book I wrote many years ago. I think you will, too. The book’s title was “Media Hypnosis” and I...
I’ll get right to the point. If you aren’t using my marketing agency, you’re using an agency that knows a lot less about marketing than they let on. You can prove it in an instant. Just ask them the difference between the marketing mix and the promotional mix. It’s a...
The media ignore press releases all the time. It doesn’t make sense to simply hope that the media understands the relevance of your news. Media Relations Agency has been telling our clients’ stories through the media for more than 30 years. We developed our Media...
Around here, we value ongoing learning. We subscribe to top marketing industry newsletters. We share interesting news nuggets with one another. It’s one of many things I like about Media Relations Agency: We are always looking to raise the bar on our expertise. So,...
How much money remains in your 2019 marketing budget? Do you want to get more results out of your 2020 budget? Here are three tips to consider: If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send...
If someone is telling your product’s story in front of a huge audience, you want to make the most of it. The media stories that Media Relations Agency arranges are more than a few minutes on television, radio or in a magazine. They also serve as earned media marketing...
I've written a lot of blog posts over the years but none as important as this one. I just finished writing a book that is a guaranteed moneymaker for your business. There is a pervasive problem all companies suffer from, and unfortunately no one seems to be aware of...
Some of your favorite marketing campaigns may not sell a single product. Consider this: How often do you see ads that are funny and creative, but you have no idea what product they are selling? The ads don’t meet the advertiser’s basic needs and don’t get their points...
Most reporters and journalists who are running stories about your industry won’t include your product in their stories simply because they don’t know you want them to. That’s a shame. If you want publicity, tell us and we’ll ask the media for you. The publicists at...
