How much money remains in your 2019 marketing budget? Do you want to get more results out of your 2020 budget? Here are three tips to consider:
- If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send whatever is remaining to us. We’ll start working on a dynamic publicity campaign to kick off 2020 and make you look like a superstar.
- To make a splash with media coverage next year, it’s best to start sooner rather than later. Here’s a tip: The media works on stories months in advance. We’re already booking stories that will run well into next year. So let us know now if you want your product featured in magazines, newspapers and on television in 2020.
- You should move some of your advertising budget over to media coverage. Done right, publicity is much more powerful than a typical ad. Many marketers consider it their secret weapon. While marketers are running after individual bloggers to gain influencer marketing, have forgotten the power of the original influencers, the news media. We’ve been working with the media for 30 years; we can help you reach local, regional and national audiences. And because we charge per story we successfully arrange, not per hour we work, media coverage often costs much less than ads.
Many marketers don’t realize how attainable and convincing media coverage is. But I can show you how to make the most of this very effective and surprisingly underutilized marketing channel.
The media is already accepting story ideas for 2020 so let’s bring you aboard and make your marketing campaign a success. Let’s get started today. Call me at 952-697-5269 or fill out this simple form. Media Relations Agency will get your product in the news in 2020, guaranteed.
Heather Champine, Partner
Chief Operating Officer