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Recent posts by Sallie Crowl

Why you should promote your product with media coverage

Why you should promote your product with media coverage

by | Jan 28, 2016 | Placement Examples

To encourage your audience to notice your message, deliver it in content that appeals to them. This guest blog I arranged in Natural Products Insider provides tips to help grocery manufacturers show their products are environmentally friendly. The article uses information about Malaysian sustainable palm oil to illustrate its suggestions. Media coverage is meaningful content that incents audiences to pay attention. Our PR agency can help you promote your product with media coverage on a wide variety of platforms.

How trade media coverage can help you promote your product

How trade media coverage can help you promote your product

by | Jan 13, 2016 | Placement Examples

People read trade publications in part to learn what’s new and relevant that might make their business life better. If you sell B2B, trade media coverage is an effective way to promote your product. This Candy Industry article that I arranged for our client, the Malaysian Palm Oil Council, reached 13,501 confectionery industry professionals. The article gave our client the opportunity to weigh in on a timely issue.

A PR agency that can deliver your message to a massive audience

A PR agency that can deliver your message to a massive audience

by | Dec 1, 2015 | Placement Examples

I love the challenge of arranging media coverage. The hard work is worth it when I arrange a national news story such as this Fox & Friends television segment that made 1,622,000 impressions for our client, Real Health SuperFoods. Our PR agency can arrange media coverage that teaches massive audiences about our clients’ products. Imagine what a crowd of 1,622,000 people would look like: That’s enough to fill more than 10 football stadiums.

Promote your product with national news coverage

Promote your product with national news coverage

by | Oct 26, 2015 | Placement Examples

National news coverage can teach a truly massive audience about your product. This Fox & Friends television segment that I arranged for the Malaysian Palm Oil Council taught more than 1.5 million people about Malaysian palm oil’s benefits. In addition to reaching a large audience, product news coverage is an engaging and credible way to tell your story. It makes people want to lean in and pay attention.

Use media stories to teach consumers your product’s benefits

Use media stories to teach consumers your product’s benefits

by | Jul 22, 2015 | Placement Examples

If you want to leave a lasting impression, teach consumers your product’s benefits. Show them how it solves a problem or fulfills their needs. That’s what this article I arranged in Eating Naturally magazine does: It explains to a national audience that Malaysian palm fruit oil has valuable health benefits. And it does so in a credible, well-rounded article sure to appeal to this magazine’s 100,000 readers.

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