Use media stories to teach consumers your product’s benefits

If you want your message to leave a lasting impression, teach consumers your product’s benefits. Show them how it solves a problem or fulfills their needs. That’s what this article I arranged in Eating Naturally magazine does: It explains to a national audience that Malaysian palm fruit oil has valuable health benefits. And it does so in a credible, well-rounded article sure to appeal to this magazine’s 100,000 readers.

The article, entitled Foods with Medicinal Muscle: Nine Nutritional Besties, is a colorful, information-packed resource. It explains that Malaysian palm fruit oil may help maintain good cholesterol and decrease bad cholesterol. The article is authored by a knowledgeable source, registered dietitian Felicia Stoler, DCN, MS, RD, FACSM.

This is the high caliber of media coverage that we arrange for our clients. I and the other publicists on my team make call after call to reporters, journalists and producers every day. We help craft story angles that will please audiences and our clients. Our agency can even connect our clients with highly qualified, personable experts to help tell their stories.

Media coverage delivers your message to large audiences on a trusted platform. Readers may flip past ads, but they’ll likely read articles such as this with an engaged mind. They know that information needs to meet certain standards to be published in media stories. When consumers read about products that address their health concerns, they may take out a pen, circle the information and tell their spouse or friends about what they read (and add the product to their shopping list).

In my seven years as a publicist, I’ve arranged about 1,000 media stories. Let’s increase that number by adding some stories about your product. Call me at 952-697-5240 or complete our contact form. Tell me about your company and what you would like to see in a media story. I’ll give you examples of similar clients and coverage we have secured for them. We can discuss possible story angles for your company and products. I work with the media every day, and chances are, I have contacts who are looking for your type of story.

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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