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Recent posts by Sallie Crowl

Make an emotional connection with audiences through media stories

Make an emotional connection with audiences through media stories

Stories can create an emotional connection with audiences that simple announcements cannot. That’s one of the reasons why this Minnesota CBS news segment that I arranged for our client, ReelAbilities Minneapolis-St. Paul Disabilities Film Festival, was so affecting. This segment used a personal story and vivid images to motivate audiences to attend our client’s event.

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