National news coverage can teach a truly massive audience about your product. This Fox & Friends television segment that I arranged for the Malaysian Palm Oil Council taught more than 1.5 million people about Malaysian palm oil’s benefits. In addition to reaching a large audience, product news coverage is an engaging and credible way to tell your story. It makes people want to lean in and pay attention.
This television segment provided answers to a common question: how to make healthy choices at fast-food restaurants. As guest expert Felicia Stoler DCN, MS, RD, FACSM described nutritious options, she included information about our client’s product. The story was especially convincing because it was well-rounded. Rather than simply praising one product, Stoler told viewers about a variety of healthy alternatives.
This message was also convincing because it was news content. Audiences know that news content needs to be factual. When they see products highlighted in the news, they can trust that the story has been carefully selected and is accurate.
I think of media coverage as a marketer’s secret weapon. It delivers an attention-getting, believable message to huge audiences. And it’s more attainable than many people realize. We have arranged tens of thousands of media stories for our clients. Our publicist team makes phone call after phone call, and we’ve developed strong relationships with media contacts. We create specially tailored story angles and even co-produce stories. We know how to get media coverage arranged. And we charge per story, so you always get media coverage for your money.
Find out what happens when the media tells thousands or even hundreds of thousands of people about your product. Call me and tell me about your company. We speak with the media every day and chances are, we have contacts who are looking for your type of story.
Call me at 952-697-5240 or complete our form below. In my seven years with Media Relations, I’ve arranged about 1,000 stories for our clients. I believe in what I’m doing. Media coverage is a smart, engaging way to teach consumers about a product. Let me show you what publicity can do for you.