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Recent posts by Heather Champine

Five benefits of publicity

Five benefits of publicity

Nothing outsells good media coverage. Publicity gives you an edge over your competition. When the media does a story on your business, it’s an endorsement on steroids. A brand’s reputation is built in two ways: What you tell people about it and what people experience...
Make 2022 the year you become famous

Make 2022 the year you become famous

New year/new thinking! This is an unprecedented marketing environment. How can you keep your foot on the pedal and gain even more momentum? We have the advantage of knowing what’s been working for our long list of clients in multiple industries.  We frequently use the...
To stay relevant, consistency matters

To stay relevant, consistency matters

What pops into people’s minds when they think about your business and products? Are you still trying to figure out what messaging will drive sales? In marketing, you need to stay relevant. And to stay relevant, consistency matters so that people know what to expect...

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