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We have a clear vision for how to market eyewear products

by | Oct 30, 2021 | Advice & Tips

how to market eyewear products - Glasses, contact lens, case and solution.

With the right marketing strategy, you can distinguish yourself from other eyewear providers. It helps to work with an agency such as Media Relations Agency that combines superior marketing strategies with extensive experience executing successful eye industry campaigns. Other major and upcoming companies have worked with us to market their eyewear products as well as other vision-related products and services. Here’s what happened.  

To make an impact within the multi-billion dollar U.S. visioncare industry, your marketing must distinguish your products from those of your competitors. Our strong media strategies helped client 1-800 CONTACTS change contact lens prescription laws. 

We received this testimonial just as this campaign was winding down: 

“If you are serious about using PR as part of your marketing program, then I absolutely recommend working with Media Relations, Inc. This company simply offers a much better way to do PR because what you pay is based on the results you receive. And this is a firm that will work tirelessly on your behalf.” Kevin McCallum, Vice President, Marketing, 1-800 CONTACTS

We’ve also helped Bausch & Lomb launch consumer eye care products. Our work with the National Eyecare Institute helped educate consumers about their eye health, while our current work with Vispero is teaching people that there are solutions to low vision problems. We helped Gunner earn media attention for their computer and gaming glasses; and we were instrumental in enabling Clemmit to begin marketing their ScopeAid optical enhancements for eyeglass wearers. 

Imagine what might happen with your business if you were featured in a broadcast TV interview such as this one that Media Relations Agency’s publicists arranged for Vispero. Here are even more examples of our work earning media coverage for clients’ medical device products. 

We are a full-service agency. In addition to earned publicity, we can also help you with your digital marketing including your website, blogs, digital advertising, social media and videos. Our marketing content writers have strong healthcare backgrounds and are some of the best in the industry. You can trust us to share your passion for your products. 

Call us at 952-697-5269 to discuss how we can make your eyewear product famous. Or use the form below to schedule time for us to talk.

 

For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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