Why you may not be getting all the media attention you deserve

I speak with many smart, industrious people who are frustrated because they can’t get much media attention for their products. These are people representing companies that are bringing in $50-$100 million in annual sales! Often, their biggest marketing mistake is letting another agency lead them into the expensive, time-consuming execution trap. Let me explain.  

In business, there is strategy and then there is execution. Marketing is no different. It is very common for agencies to charge a lot of money to write a marketing plan for new clients. The plan may have lots of impressive-looking graphs and charts. It may even have valid theories. But these plans often just sit on the shelf because no one shows their clients how to implement them. 

I suspect some agencies may shy away from explaining how to implement because they don’t have a strong skill set in that area. When you don’t have a logical way to go from strategy into practice, you may have fallen into the execution trap. 

Media Relations Agency has always done things differently. For nearly 35 years, we’ve thrived by consistently succeeding at the hardest task in marketing: arranging earned media coverage for our clients. With our Pay Per Interview® pricing model, we even guarantee results. 

We’re bigger than the average PR agency and we’ve survived significantly longer than the average PR agency. We even have a best-selling, award-winning marketing book that describes how we do it: “The CEO’s Guide to Marketing.”  

You see, after decades of delivering great marketing results for our clients, we took a step back to record how we’ve been able to do it all so well.  

I think of it as our own kind of reverse engineering. First, we figured out how to get really good at implementing our clients’ marketing objectives. Then in 2017, we finally put a name to what we do: Strategically Aimed Marketing®. We apply it to every aspect of marketing: publicity, social media, websites and digital advertising. 

Since “The CEO’s Guide to Marketing” came out, many companies have asked us to guide them through our process of creating a workable, easy-to-understand marketing plan that will adapt to their needs. We love doing that because we want our clients to succeed! 

You can work with an agency that is great at marketing theory. Or you can call us at 952-697-5269 to work with an agency willing to show you, step-by-step, how to get results. You can also use this form to schedule time on our calendars. 

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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