To stay relevant, consistency matters

What pops into people’s minds when they think about your business and products? Are you still trying to figure out what messaging will drive sales? In marketing, you need to stay relevant. And to stay relevant, consistency matters so that people know what to expect when they spend their money with you. We can help you achieve relevance and consistency by telling your story through the media. 

I like to think of relevance as not only why someone would buy your product, but also why they’d choose your product over your competitions’. 

Publicity positions your product so that it’s relevant. It educates audiences about how a product resolves a problem in their work or personal lives. A good media story connects with buyers emotionally, moving them into your call to action while also giving them solid facts so they feel justified that they’ve made smart purchase decisions. 

Using our Strategically Aimed Marketing® process, we will help you determine how to deliver a message that touches on their desires, and is both memorable and repeatable. 

Consistency goes hand in hand with relevance. Most people need to hear messaging three to four times before they absorb it and are ready to act on it. If you change messaging midstream, you risk confusing people. But it is possible to layer messaging to give people even more reasons to buy your product. Our marketing strategists are some of the best in the industry at doing this! 

One media story can reach thousands of people. Now imagine what might happen to your sales if you had a series of media stories, all reinforcing the same positive messaging. That’s an exciting thought, right? 

With our Pay Per Interview® pricing model, we’ll even guarantee that you’ll get media coverage for your money. That’s been our consistent message for nearly 35 years. And it’s as relevant today as it was three decades ago.

I encourage you to watch the short video on our home page,, about how we help products rise on the ladder of fame. We love what we do. I hope that you’ll call us at 952-697-5269, or use this form to discover why our approach to earning publicity is a smart way to use your marketing budget.


For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 20 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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